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Incrementality – fad or innovative trend?

An entry to which I have tried on many times, but each time I was effectively discouraged by the scant interest in the subject. However, I decided to take on the most mystical topic among marketers.An entry to which I have tried on many times, but each time I was effectively discouraged by the scant interest in the subject. However, I decided to take on the hottest trend in Western marketing, which in many countries has already lived to see a separate marketing field.

Here’s a concept that hasn’t yet taken over the industry scene, but will soon be talked about: incrementalism. I invite you to a comprehensive post in which I will try to bring some light to this intriguing phenomenon. Enjoy your reading!

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