Black Friday has evolved from a single-day shopping event into a multi-week digital battleground where milliseconds and bid strategies determine winners and losers. For businesses relying on paid... read
Black Friday 2025: how to dominate seasonal search with Google Ads
What am I actually doing here?
I’m Kinga, and I’m excited to have you here. This blog is your go-to space for everything exciting in technology, AI, business, and, of course, digital marketing. Together, we’ll explore ideas, trends, and insights to help you stay ahead in this crazy digital world.
Curious to know more? Check out the "About me" section, and don’t be shy - connect with me on Linkedin or shoot me an email at kinga@lightbubbleagency.com for collaboration opportunities.
Can’t wait to share this adventure with you - read soon!
blog
Escaping the daily budget balancing act in Google Ads management, shared budgets offer digital marketers a smarter, more flexible bid strategy to efficiently allocate spend and maximize campaign perfo... read
To win the ultimate conversion battlefield of Black Friday 2025, marketers must abandon the obsolete "slash prices and pray" playbook and adopt a sophisticated, data-driven strategy focused on the ent... read
Black Friday 2025 is just around the corner. For every e-commerce manager, this is the moment of truth. CPCs are rising, budgets are tight. In this environment, the loudest promotion won't win - the s... read
It's time! Find out how to dominate seasonal search with Google Ads. read
If your ads are mostly showing to competitors, you’re not running a campaign — you’re hosting free entertainment for your rivals. Perfect for marketers tired of wasting money and ready to play smarter... read