AI is the hottest word right now, so do Apple Intelligence. Although this product is available obviously only in US, which means the rest of the world needs to wait a little bit for now. What is the plan and the future?
Google Ads recently introduced a new type of recommendations called AI Essentials, which is a preparation for implementing another type of AI-based prompts called AI Transformations. In this post, we’ll take a closer look at what this means for the day-to-day work of a Google Ads specialist, how to prepare for the inevitable implementation of […] read
If you open your Google Analytics 4 interfaces hoping to find the bounce rate efficiently and seamlessly, you may be slightly disappointed. In the new version of this analytical combo, this all-important factor is hidden under the mysterious name of engagement rate. Want to know more about it? Keep reading! Can you track bounce rate […] read
The most exciting business analysis tool is actually Google Analytics. Check my guideline for beginners!
The era of consent mode v2, or even greater emphasis on user privacy and anonymity, is upon us. Read my long article full of practical tips on how to prepare!
Do you know how easy implement your Google Analytics code? Feel free to check my instruction how to use Google Tag Manager to make it easy
An article that had to be written to bring together in one place the most comprehensive summary of essential knowledge about Google Analytics 4. Check it out now!
Where to look for digital marketing news to stay up to date and not feel like you’re always missing something? I invite you to rank my favorite sources of marketing knowledge
How to use the full potential of Performance Max campaigns in Google Ads? I invite you to a short guide to best optimization practices!
Who among us hasn’t heard about ChatGPT taking our jobs? Get the solid funadamentals of implementing this tool into your work as soon as possible now!