Kinga Sroka


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Google Ads AI Essentials – what the new type of recommendation is all about

Google Ads recently introduced a new type of recommendations called AI Essentials, which is a preparation for implementing another type of AI-based prompts called AI Transformations. In this post, we’ll take a closer look at what this means for the day-to-day work of a Google Ads specialist, how to prepare for the inevitable implementation of […] read


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Bounce rate in Google Analytics 4

If you open your Google Analytics 4 interfaces hoping to find the bounce rate efficiently and seamlessly, you may be slightly disappointed. In the new version of this analytical combo, this all-important factor is hidden under the mysterious name of engagement rate. Want to know more about it? Keep reading! Can you track bounce rate […] read


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