Pinterest advertising is one of the more interesting forms of private label promotion. I invite you to an article in which I will present good practices for advertising on Pinterest. Here we go!

Define the goal of your Pinterest Ads

Before embarking on any advertising effort, you need to ask yourself the most important question in business: what goal do you want to achieve?

Knowing your business goal, it will be much easier to choose this advertising and format for our activities on Pinterest.

Available advertising goals:

  • brand awareness
  • video view
  • consideration
  • conversions
  • catalogue sales

Choose your own Pin

There are three default advertising formats to choose from: pins published on the account, uploading a new pin or creating an idea pin.

Pinterest

Format guideline

  • Static: Static Pins are the default ad format featuring one still image only. Available for awareness, consideration and conversion campaigns.
    • Specs:
      • Use .JPG or .PNG files no larger than 20 MB.
      • We recommend using a 2:3 aspect ratio or 1000 x 1500 pixels for optimum performance.
      • Pins with an aspect ratio greater than 2:3 might get cut off in people’s feeds.
Pinterest Ads
Standard format
  • Carousel: Carousel Pins feature multiple images for people to swipe through. Available in awareness, consideration and conversion campaigns
    • Specs:
      • Use .JPG or .PNG files no larger than 20 MB.
      • Minimum of 2 images, maximum of 5.
      • We recommend using a 2:3 aspect ratio or 1000 x 1500 pixels for optimum performance.
      • Pins with an aspect ratio greater than 2:3 might get cut off in people’s feeds.
Pinterest Ads
Carousel format
  • Video: Standard width video Pins and ads are videos that are the same size as a normal Pin. Available for awareness, video views, consideration and conversion campaigns.
    • Specs:
      • Use .MP4, .MOV or .M4V files no larger than 2 GB with H.264 or H.265 encoding.
      • Videos must be between 4 seconds and 15 minutes long.
      • We recommend using an aspect ratio shorter than 1:2 (width:height), or taller than 1.91:1, and making your videos square (1:1) or vertical (2:3 or 9:16).
  • Max video: Maximum width video ads are videos that expand across people’s entire feed on mobile. Max width video ads are only available as a paid format. Available for awareness and video views campaigns.
    • Specs:
      • Use .MP4, .MOV or .M4V files no larger than 2 GB with H.264 or H.265 encoding.
      • Videos must be between 4 seconds and 15 minutes long.
      • We recommend a square (1:1) or widescreen (16:9) aspect ratio. Note that max width videos can’t exceed the height of a 1:1 aspect ratio.
Pinterest Ads
Video format
  • Collections: Collections Pins and ads appear as one main image above three smaller images in feeds on mobile devices. Available in awareness, consideration, conversion and catalogue sales campaigns.
    • Specs:
      • Use .JPG or .PNG files no larger than 20 MB.
      • Must have 1 hero creative. Minimum of 3 secondary creatives recommended. Maximum of 24 secondary creatives.
      • All creatives must have the same aspect ratio of 1:1 (square) or 2:3 (vertical). We recommend making your secondary creatives with a 1:1 aspect ratio to best control how they appear in people’s feeds. If the creative is not 1:1, the cropping will occur at the centre of the image.
Pinterest Ads
Collection format
  • Idea Pins: Idea Pins appear as a set of multiple videos, images, lists and custom text in a single Pin. Idea Pins are only available as an organic format
    • Specs:
      • Image formats: Use .JPG or .PNG files no larger than 20 MB.
      • Video formats: use .MP4, .MOV or .M4V files no larger than 2 GB with H.264 or H.265 encoding.
      • Max file size: for Android and iOS, 16 MB is recommended. For Web, we recommend max 20 MB for images and 100 MB for videos.
      • Video length: videos should be 1-60 seconds long.
      • Resolution: for full-bleed images and videos, or images and videos that extend to take up the entire screen, we recommend using a 1080×1920 pixel size (9:16 ratio).
      • Aspect ratio: the aspect ratio for Idea Pins is 9:16, but there are no restrictions for image or video.
Idea format

When to use Pinterest Ads?

Pinterest Ads are an ideal format for presenting the visual aspects of a brand. Users look to this platform for inspiration, look around for new ideas, and typically show a higher level of engagement when it comes to topics they are interested in.

Did you like the article? Let me know in the comments if it was useful to you!