A suspended Google Ads account can feel like a major roadblock, but with the right steps, you can get back to business quickly. The most critical steps are diagnosing the problem, resolving any outstanding issues, and submitting a clear, detailed appeal.
Need support navigating the suspension process? Consider consulting Google Ads professionals or joining online communities for additional guidance. Ultimately, a proactive approach is the best way to prevent future suspensions and keep your Google Ads running smoothly. So, stay up-to-date with policies, monitor accounts regularly, and maintain secure login practices to ensure ongoing success with Google Ads.
Why was my account suspended?
Dealing with a suspended Google Ads account can be frustrating, especially if your business depends on the platform. Understanding why your account was suspended and knowing how to address the issue effectively is key to getting back on track.
How to check ads for policy violations
Check for policy violations from your Google Ads account
Check the status of an ad or group
- In your Google Ads account, click the Campaigns icon
.
- Click the Campaigns drop down in the section menu.
- Click Ads or Ad groups.
- Review the “Status” column for the current status of your ad or ad group.
Check the status of an asset
- In your Google Ads account, click the Campaigns icon
- Click the Assets drop down in the section menu.
- Click Assets.
- Review the “Status” column for the current status of your asset.
Check detailed policy information of an ad or asset
The “Policy details” column provides information about why a disapproved ad isn’t “Eligible”, or why an “Eligible (limited)” ad is limited to a certain audience. You can add the “Policy details column” to the Ads or Assets table by following the steps below.
- From the table on the Ads or Assets page in your Google Ads account, click the Columns icon
above the statistics table.
- Click to expand the Attributes section.
- Click Policy details.
- Click Apply. The “Policy details” column will now appear in your statistics table.
Check for policy violations from an ad disapproval email notification
- Click the View and fix policy issues button provided in the email.
- Click View ads for the flagged policy to see more information in Policy Manager.
- To check an ad or asset status, review the “Status” column. If you hover over each status, you’ll notice a more detailed explanation of the policy violation.
- Click Read the policy under the disapproval reason to learn how to fix your ad.
The most common reason:
- Suspension type 1: billing and payment issues
- Suspension type 2: policy violations
- Suspension type 3: unauthorized account activity
Google enforces strict policies to ensure fair and responsible advertising. Common reasons for account suspensions include:
- Policy violations
Ads that contradict Google’s advertising policies, such as inappropriate content, misleading information, or prohibited products, may trigger suspension.
- Billing issues
Using unverified payment methods, fraudulent payment information, or encountering repeated payment failures can also result in suspension.
- Repeated Violations
Continuously violating policies, even after receiving warnings, may lead to account suspension without further notice.
Steps to appeal a suspension
Understand the suspension notice
When an account is suspended, Google provides a notice outlining the reason. Carefully review this notice to understand the specific problem with your account.
Fix the underlying issue
Correcting the root cause is the first step in resolving the suspension. This may involve updating your ads, revising payment details, or ensuring compliance with Google’s policies.
Submit an appeal
Once corrections are made, use Google’s appeal form to request a review. Be thorough and transparent in explaining the actions you’ve taken to resolve the issue. Include any relevant documentation as evidence.
Wait for a response
Appeals typically take several days. During this period, avoid making any major changes to your account, which could complicate the review process.
Things not to do during the appeal process
- Don’t create a new account
Google monitors and prohibits the creation of duplicate accounts to bypass suspensions. Doing so can result in immediate suspension of the new account.
- Don’t file multiple appeals simultaneously
Spamming Google with multiple appeals delays the resolution process. Stick to one appeal at a time.
If you need extra assistance, reach out to Google Ads Community forums or hire an expert to help you interpret suspension notices and prepare comprehensive appeal responses.
Preventing future suspensions
Once your account is restored, take these steps to reduce the risk of future suspensions:
- Adhere to Google policies
Regularly review updates to Google’s advertising policies and ensure compliance.
- Verify billing details
Keep payment methods up to date and use verified payment sources like credit cards directly linked to your business account.
- Monitor your account
Regularly audit your ad campaigns for policy violations and fraudulent activity.
- Use secure login practices
Protect your account with strong passwords, 2FA, and restricted account access for team members.
Taking these precautions will help ensure continued access to Google Ads and minimize disruptions to your business operations.
Addressing Google Ads Account Suspensions
Having your Google Ads account suspended can be a frustrating and challenging experience, but understanding how to address the issue effectively is key. The first step in resolving an account suspension is to carefully review Google’s suspension notification, which outlines the specific reason for the suspension. This explanation is crucial for identifying what went wrong and determining the necessary steps to rectify it.
When submitting an appeal, it is essential to be thorough and precise. Carefully gather all relevant information and provide detailed explanations about how the issue has been resolved. For example, if your account was suspended due to a violation of Google’s advertising policies, ensure that you clearly demonstrate how your campaigns now align with their guidelines. Avoid making multiple appeals simultaneously, as this could delay or complicate the process. If you find it difficult to interpret the suspension notice or craft a strong response, consider consulting Google Ads Community forums or hiring an expert to assist you in preparing a comprehensive appeal.
Steps to Prevent Future Suspensions
Once you successfully restore your account, focus on proactive measures to reduce the risk of future suspensions. Regular compliance with Google’s advertising policies is non-negotiable. Stay informed about any updates or changes to these guidelines to ensure your campaigns adhere to the rules.
Another critical step is verifying and maintaining accurate billing information. Use verified payment methods, such as credit cards linked directly to your business account. This reduces the likelihood of payment-related issues that could trigger another suspension.
Consistently monitoring your ad campaigns is equally as important to identify potential policy violations or fraudulent activity early. Taking a hands-on approach allows you to address any concerns before they escalate. Additionally, prioritize securing your account by using strong passwords, enabling two-factor authentication, and restricting access to trusted team members only.
By following these best practices and remaining diligent, you can protect your Google Ads account and ensure uninterrupted access to this vital platform. A proactive and professional approach minimizes disruptions to your advertising efforts and safeguards the growth of your business.