Google Analytics 4 for beginners

A new version of the popular Google Analytics tool has just become a reality and there is no way back. From 1 July 2023, GA4 becomes the only version available. Although some people are still... read

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Hey, welcome my name is Kinga and make yourself comfortable on my blog, where I regularly share my knowledge of web analytics and the world of digital marketing.

I have several years of experience in the industry, I teach students the basics of marketing and after hours I support clients to grow their business with digital marketing.
Read more in the "About me" tab or say hello on Linkedin.

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Bounce rate in Google Analytics 4

If you open your Google Analytics 4 interfaces hoping to find the bounce rate efficiently and seamlessly, you may be slightly disappointed. In the new version of this analytical combo, this all-import... read

Google Analytics 4 for beginners

The most exciting business analysis tool is actually Google Analytics. Check my guideline for beginners! read

Linkedin Company Profile Page - discover new features

Linkedin is making another attempt in vying for the attention of business customers. This time it has announced a new feature to entice business profile owners to promote their company profile. Feel f... read

Google consent mode v2 - all you need to know

The era of consent mode v2, or even greater emphasis on user privacy and anonymity, is upon us. Read my long article full of practical tips on how to prepare! read

How to implement Google Analytics with Google Tag Manager?

Do you know how easy implement your Google Analytics code? Feel free to check my instruction how to use Google Tag Manager to make it easy read