Are my customers clicking on my website banners? ITM Building Guide

Probably no marketer running advertising campaigns needs convincing about the importance of using UTM. However, it is worthwhile to learn about the inverted form of in-page link marking under the... read

Incrementality – fad or innovative trend?

An entry to which I have tried on many times, but each time I was effectively discouraged by the scant interest in the subject. However, I decided to take on the hottest trend in Western marketing,... read

let's meet

My name is Kinga Sroka and I am very happy to have you on my blog.
Read more in the "About me" tab.

I cover a variety of topics in digital marketing, with a special focus on Google Ads and Google Analytics.

I am a marketer who watches YouTube just to watch ads. What annoys me most about TV are the videos that get in my way. Professionally, I work in digital marketing and support in the area of paid activities for my clients. I have worked for brands such as OLX Group and Allegro.

I create this blog because I sincerely believe that sharing knowledge makes a lot of sense in the world of digital competence. In addition, I am in love with writing and I give vent to it just in my posts.

Make yourself comfortable on my site and read you soon!

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Are my customers clicking on my website banners? ITM Building Guide

Do customers even notice your finely crafted website banners? Or do they represent an important point on the conversion path? I invite you to read the article! read

Promote your mobile app on Facebook with Advantage+

Facebook is struggling with the implications of user privacy protections introduced by Apple. The answer to this, is a campaign to promote the Advantage+ app. I invite you to read more! read

Incrementality - fad or innovative trend?

An entry to which I have tried on many times, but each time I was effectively discouraged by the scant interest in the subject. However, I decided to take on the most mystical topic among marketers.An... read

Ads Creative Studio banner design

Ads Creative Studio is an interesting solution in Google Ads that allows any marketer to design their own graphics. Check out the article! read

Personal brand on Linkedin - to be or not to be?

Every social media coach says you need to be visible on Linkedin? Read my honest article about whether it's definitely the medium for you! read