Future of Google Ads: trends and predictions for the coming years

As we navigate the ever-evolving landscape of digital marketing, one thing remains constant: the importance of Google Ads. As the world's largest and most widely used online advertising platform,... read

Apple Intelligence is not coming to Europe yet. What a shame

Hey there, tech enthusiasts! So, Apple has decided to dip its toes into the world of Artificial Intelligence, and it’s called - wait for it - Apple Intelligence. Ooooh, fancy! You know, because... read

What am I actually doing here?

Hey buddy, nice to e-meet you. Welcome in my world!

I'm Kinga and this blog is just going to the other side of the forces - there will be a lot about technology, AI, business and last but not least - marketing!

Check out "About me" and be sure to say hello on Linkedin. Feel free to drop by my email kinga@lightbubbleagency.com.

Read you soon!

blog

Future of Google Ads: trends and predictions for the coming years

As we navigate the ever-evolving landscape of digital marketing, one thing remains constant: the importance of Google Ads. As the world's largest and most widely used online advertising platform, Goog... read

Apple Intelligence is not coming to Europe yet. What a shame

AI is the hottest word right now, so do Apple Intelligence. Although this product is available obviously only in US, which means the rest of the world needs to wait a little bit for now. What is the p... read

Google Ads AI Essentials - what the new type of recommendation is all about

Google Ads recently introduced a new type of recommendations called AI Essentials, which is a preparation for implementing another type of AI-based prompts called AI Transformations. In this post, we'... read

Bounce rate in Google Analytics 4

If you open your Google Analytics 4 interfaces hoping to find the bounce rate efficiently and seamlessly, you may be slightly disappointed. In the new version of this analytical combo, this all-import... read

Google Analytics 4 for beginners

The most exciting business analysis tool is actually Google Analytics. Check my guideline for beginners! read