Google consent mode v2 – all you need to know

Consent mode v2 surprised everyone, especially those who barely managed to master all the issues of the basic version of privacy. Google announced the new version at the end of December 2023, and... read

What is cross network in Google Analytics 4?

An attentive analytical eye will notice that a channel called cross-network appears unusually often in Google Analytics 4, which takes most of the credit. Since Google Analytics 4 went live,... read

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Hey, welcome my name is Kinga and make yourself comfortable on my blog, where I regularly share my knowledge of web analytics and the world of digital marketing.

I have several years of experience in the industry, I teach students the basics of marketing and after hours I support clients to grow their business with digital marketing.
Read more in the "About me" tab or say hello on Linkedin.

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Google consent mode v2 - all you need to know

The era of consent mode v2, or even greater emphasis on user privacy and anonymity, is upon us. Read my long article full of practical tips on how to prepare! read

How to implement Google Analytics with Google Tag Manager?

Do you know how easy implement your Google Analytics code? Feel free to check my instruction how to use Google Tag Manager to make it easy read

Why should your business use Google Analytics 4?

An article that had to be written to bring together in one place the most comprehensive summary of essential knowledge about Google Analytics 4. Check it out now! read

How to stay updated with news from digital marketing?

Where to look for digital marketing news to stay up to date and not feel like you're always missing something? I invite you to rank my favorite sources of marketing knowledge read

Google Analytics 4 for beginners

Dive into the next generation of web analytics with Google Analytics 4. This article breaks down GA4's revolutionary features, from granular event tracking to advanced machine learning insights. Under... read