Every e-commerce marketer or seller, sooner or later, will start wondering how to increase their sales. I’m directing this post (as well as most of the blog) to people who have already been working with Google Ada campaigns, but I encourage you to read the post where I describe how Merchant Center works and how to set it up. If you’re wondering how to get started – this post is for you. Let’s get started!

Google Merchant Center – what it is and where to use it

Google Merchant Center (GMC) is used to advertise physical products in Google’s browser and partner networks. In a nutshell, we create a file with a list of products in our e-commerce store (product feed) and then upload to Google Ads via GMC. Yes, right there – it’s not an error.

Product ads are created in your Google Ads account and it is there that you configure your ad, set the budget and determine where and to whom your ad should be displayed. On the other hand, all the “magic” happens in the GMC – we manage product names, descriptions, availability, prices, add information about promotions or news.

It’s not particularly easy, but over time, it becomes more and more logical and suited to our business, as long as we do it the right way. The key word in paid campaigns is “correct” – which for me means advertising that earns its own action. So I spend 1000$ on advertising and I earn at least 1000$ (highline – at least, because we come out at zero).

How do I set up my account?

In a few simple steps, fill in your site details, enter your site address and fill in all the fields.

Google Merchant Centre

To sum up

In this initial post about GMC, I outlined the first steps with GMC and the setup stage. If you enjoy my post, I would appreciate it if you would share it with your Linkedin network.

Read you soon!

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