What is the Microsoft Advertising?
Microsoft Advertising is a PPC platform offering advanced targeting and performance tracking to help businesses optimize campaigns and reach untapped audiences effectively. Read you soon!
Performance Max and Standard Shopping Campaign – pros and cons
Struggling to choose between Performance Max and Standard Shopping Campaigns in Google Ads? This guide outlines their core differences and benefits. Performance Max excels in automation and scalability, while Standard Shopping offers precise control and detailed insights. Aligning your choice with your business goals and resources is the key to maximizing ROI.
AI tools you need to know
Discover the top AI tools revolutionizing work in 2025. Boost productivity and creativity with these must-know solutions.
Linkedin Ads – step by step
One of the most interesting and fascinating advertising systems. I invite you to a post in which I show you step by step how to get started with Linkedin Ads!
Gallup CliftonStrengths – test to change your professional life
Hey there, fellow digital marketing enthusiasts! Buckle up, because we’re about to embark on a journey of self-discovery that might just revolutionise your professional life. Today, we’re diving deep into the world of the Gallup CliftonStrengths test – a tool that, I’ll admit, I was initially skeptical about. But boy, was I in for a […] read
Future of Google Ads: trends and predictions for the coming years
As we navigate the ever-evolving landscape of digital marketing, one thing remains constant: the importance of Google Ads. As the world’s largest and most widely used online advertising platform, Google Ads continues to be a critical tool for businesses of all sizes.
Apple Intelligence is not coming to Europe yet. What a shame
AI is the hottest word right now, so do Apple Intelligence. Although this product is available obviously only in US, which means the rest of the world needs to wait a little bit for now. What is the plan and the future?
Google Ads AI Essentials – what the new type of recommendation is all about
Google Ads just launched AI Essentials – a new set of recommendations paving the way for advanced AI Transformations. As specialists, we need to understand: Let’s break down what this shift means in practice. Here we go! AI Essentials Why is this so important? AI is becoming an essential part of our work, so adapting […] read
Bounce rate in Google Analytics 4
If you open your Google Analytics 4 interfaces hoping to find the bounce rate efficiently and seamlessly, you may be slightly disappointed. In the new version of this analytical combo, this all-important factor is hidden under the mysterious name of engagement rate. Want to know more about it? Keep reading! Can you track bounce rate […] read
Google Analytics 4 for beginners
The most exciting business analysis tool is actually Google Analytics. Check my guideline for beginners!