Agile methodology – management technique
Interested in management methods? I invite you to the latest post about agile!
Facebook Ads Library
Want to see what your competitors are advertising on Facebook? Read about a dedicated tool for this!
Google Merchant Center – what it is and what it is used for
Google Merchant Center is the only way to launch product campaigns in Google Ads. See how!
Types of Google Ads campaigns – characteristics
Search network? Remarketing? An app? Or maybe a local campaign? Not sure which type of campaign to opt for? I invite you to the post with discussion of Google Ads campaign types available in 2022.
Dynamic creative ads on Facebook
Facebook is undoubtedly one of the most popular advertising systems, and yet, I always think five times whether the feature I’m about to describe will exist when I finish my post.
Google Ads bidding strategies
Once the first steps in setting up our Google Ads campaign are behind us, one of the most important steps remains – figuring out what rate strategy we will adopt for the campaign. I’ll explain the differences between the strategies and when they should be used in this post. I invite you to read it!
Google Analytics data sampling
Data sampling is an interesting aspect of Google Analytics, I invite you to my post to learn about it!
How do cookies work?
To more confidently navigate the intricacies of web analytics, it’s essential to understand what cookies are and how they work. In this post I’m going to take them under a magnifying glass and break them down to show you that it’s not that complicated and absolutely impossible to understand. Enjoy your reading!
Facebook Ads custom report
The enormity of metrics, indicators, and charts in your Ads dashboard makes you dizzy, but Facebook Ads custom reports come to the rescue. I invite you to a short guide to simplifying and automating your Facebook Ads workflow!
Google Analytics regular expressions
Regular expressions are an advanced feature of Google Analytics. See how to take your analytics to a high level and improve your day job!