Reporting the results of paid activities can be tedious and time-consuming if we do not properly take care of transparent and readable formats. The multitude of indicators and metrics can make our reports illegible and complicated, and finding key data will be very difficult. While in the case of the twin Google Ads system it is less problematic due to the compatible Google Data Studio tool, with Facebook it is a more difficult path. In this post, I introduce you to the secrets and good practices of creating custom reports in Facebook Ads. I invite you to read it!

How to prepare a Facebook Ads report?

The easiest way is, of course, to use the data available directly in the Advertising Manager. A good practice, which I strongly recommend, is to draw only those columns that are important from the point of view of our business. I also recommend looking at universal indicators such as: impressions, clicks, reach, CPC, CTR, and amount spent.

If we care about the visual aspect, it is worth making friends with custom reports. They open up a visual reporting path, a clearer form of metrics selection as well as the type of chart.

What should be in a Facebook Ads custom report?

The screenshots below show the metrics and divisions on the basis of which we can create our reports. They are especially useful when we know exactly what data we are looking for, if not, then I encourage you to start with the ideas below:

  • report of the amount spent in a given calendar month of all campaigns
  • month-to-month list of clicks and impressions
  • summary of the effectiveness of the dynamic material in terms of CTR and impressions
  • demographic report of our campaigns by city
  • list of clicks on the ad, clicks on the link and video

How to use a Facebook Ads custom report?

Reporting from Facebook will definitely simplify our daily work related to monitoring the effectiveness of advertisements. It is worth spending more time personalizing the report, which will be used for more efficient optimization. This is a perfect complement to the results presented in Google Data Studio. A paid alternative to Facebook reports is the Supermetrics plugin, which enables integration with Google Sheets or import to Data Studio.

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