In the marketing industry, part of the job is simply to keep up with the latest news and test available features as soon as they appear on the market. But how do you stay up to date and yet not be on your phone 24/7 in this flurry of information from all sides? Here are my favorite practices that help me with the daily industry press.
How can you seek inspiration from digital marketing?
If you’re looking for one place where you can find all the fresh information from the world of digital marketing, below is my personal ranking of sources I regularly look at (or create). Thanks to my beloved Feedly app, you can now even preview news directly via RSS even from my blog!
- Feedly: https://feedly.com/i/subscription/feed%2Fhttps%3A%2F%2Fkingasroka.com%2Ffeed%2F
- Twitter list: https://twitter.com/i/lists/1709590500963942885?s=20
- Search Engine Journal: https://www.searchenginejournal.com
- Search Engine Land: https://searchengineland.com
- Social Media Today: https://www.socialmediatoday.com
- Marketing Dive: https://www.marketingdive.com
Find your style of consuming content
In the fast-paced world of digital marketing, staying updated with the latest trends, tools, and strategies is essential to remain competitive and relevant. The digital landscape is constantly evolving, making it crucial for marketers to adapt and grow their skillset. Here are some effective ways to ensure you’re always in the loop with the latest information in digital marketing.
- Follow industry leaders and blogs: start by following renowned digital marketing experts and thought leaders on social media platforms like Twitter, LinkedIn, and Instagram. Additionally, subscribe to industry-related blogs and websites, such as Simo Ahava, Neil Patel, Moz, HubSpot, and Marketing Land. These experts and platforms regularly share valuable insights, updates, and best practices in the field.
- Join online communities: digital marketing forums and communities can be invaluable sources of knowledge. Platforms like Twitter, Reddit, LinkedIn Groups, and specialized marketing forums offer spaces for discussions, questions, and shared experiences. Engaging in these communities allows you to learn from peers and gain insights into current trends.
- Attend webinars and virtual events: many digital marketing organizations and agencies host webinars and virtual events to share industry insights. These events cover a wide range of topics, from SEO and social media marketing to content creation and email marketing. Register for these webinars to stay updated and network with professionals in the field. I recommend platforms like MeetUp or EventBrite.
- Subscribe to newsletters: subscribe to newsletters from reputable digital marketing organizations, such as Nielsen, Kantar, IAB. These newsletters often include curated content, industry news, and upcoming events, keeping you informed without overwhelming you with information.
- Take online courses: online learning platforms like Coursera, Udemy, CXL, Udacity and LinkedIn Learning offer a plethora of digital marketing courses. Consider enrolling in courses that cover the latest trends and tools, such as data analytics, marketing automation, or AI-driven marketing strategies. These courses provide both theoretical knowledge and practical skills.
- Experiment and stay hands-on: digital marketing is a field that benefits from hands-on experience. Implement what you learn by running your own digital marketing campaigns or working on real-world projects. This practical experience will help you understand how the latest strategies and tools apply in different situations.
- Follow Google and social media updates: search engines and social media platforms are at the core of digital marketing. Stay updated with algorithm changes, new features, and policies by following official blogs and announcements from Google, Facebook, Twitter, Instagram, and other major platforms. Adapting to these changes is crucial for maintaining effective marketing strategies.
- Network and attend conferences: Networking is key in the digital marketing world. Attend conferences, both in-person and virtual, to meet industry professionals, exchange ideas, and gain valuable insights. Conferences like Social Media Marketing World and Content Marketing World offer excellent opportunities for networking and learning.
What a long time I struggled with the lack of a single source where I could find absolutely all the latest news in my industry. I’m not a big fan of networking meetings that don’t have clear topics and webianry scared me for a long time. How did I solve this problem? Focus on topics that really genuinely and sincerely excite you and that support your curiosity about the world and naturally deepen your knowledge.
PS. And soon I’m launching a great project that, among other things, will help you stay on top of the news from the world of digital marketing!