Each social media has its own characteristics, and they may not appeal to everyone. Importantly, guided by the hygiene of one’s own time, it is worth thinking twice whether a particular platform is for us. Undoubtedly, many myths and prejudices have grown up around Linkedin, which make the place lost in our eyes. Let’s find out how it really is, I invite you to read my article!

Should everyone have a Linkedin?

There is definitely no single answer to this question, while as always in the digital marketing industry the answer is: it depends. If you work as a programmer, analyst, marketer or social media person, you should definitely be there. However, there are industries such as mechanic, hydraulic, seamstress, or shoemaker where a presence on Linkedin can help your company’s operations, but still, a system of referrals and recommendations from satisfied customers is most important.

How do you build your profile on Linkedin?

First – authentically. Our personal brand is nothing more than our professional reflection in the professional world. Simply put, it’s worth showing your best side, don’t overlook your professional achievements, important courses or milestones.

On the other hand, you should definitely use common sense and not become a “Linkedin coach” instructing others on how to become a Linkedin coach. Just setting up a profile there, does not give anyone the legitimacy to reprove others. Besides, it is exactly the same as in the real world.

Second – value. In a world of fast and dynamic information, few will choose to read our deep conclusions, which have no value for the recipient. I recommend treating Linkedin exactly like a business tool, but with its human face – let’s be cultured, empathetic to interlocutors and sincere. Let’s share our knowledge and experience, and by doing this regularly and consistently, we will eventually begin to see results.

Where to get ideas for a publication?

The most difficult stage of content creation is always the idea. Sometimes the words flow to us naturally and we immediately know what we want to convey. More often, however, it’s a lengthy process in which putting sentences together requires a lot of thought. The most important thing, however, is the underlying theme – am I giving someone advice? Do I want to warn of mistakes I’ve made in business? Am I helping to look for a job? Am I looking for one myself?

In addition to this, a good idea to look for content is:

  • watch hashtags that interest you, it could be your job, hobby, interest or desire to learn about new areas
  • observe new people in the industry, but also those outside it, after all, the most important purpose of social media is networking
  • observe companies that inspire you
  • share inspiring content, but be sure to comment on it, after all, feedback is just as important

What other opportunities does Linkedin offer?

Should I do all of this stuff?

The above tools and opportunities to use Linkedin serve only as inspiration and potential that can be used in many ways. Freelancers will get the most out of investing in Linkedin Learning, recruiters should dutifully have the Premium version and anyone actively looking for a job should definitely learn about Linkedin Salary.
However, the most important feature of personal branding on Linkedin is always the person – authentic, with value that he or she wants to pass on to others and take care of his or her professional image.

Did you like my article? Share it on your Linkedin – don’t forget about your own comment! Until then, read you soon!