The time has come for the long-awaited launch of your new site, so a key question has arisen – how can you most easily implement Google Analytics on your site? You’ve heard of a tool like Google Tag Manager before, but you’re afraid that it will turn out to be too difficult and complicated, and as we always know in this industry, the customer and deadline are sacred things. Nothing could be further from the truth, the whole thing after carefully following my instructions will take you a few minutes, so get to work right away and find out that Google Tag Manager really can be liked!

What is Google Tag Manager used for?

Google Tag Manager is one of the simplest tools from Google that allows you to manage all the tags on your site. What does “tag” mean? Any piece of code designed to perform some action on your site is a tag.
Examples of a tag:

Keep in mind, however, that any additional tracking code on your site significantly delays and overloads it, which can compromise the quality of your users’ experience. Focus on those key tags that are truly essential to your daily operations. A definite one is Google Analytics. So let’s go through a tutorial together on how it should be implemented correctly.

NOTE! Google Analytics: GA4 configuration tags are now Google tags and have gained new capabilities, including settings variables. Your existing measurement has not changed and no action is required

How to implement GA4 tag in GTM?

  1. Select the appropriate container to create a tag in it
  2. Select the Tag -> New Tag tab
  3. Select Google Analytics -> Google Tag
  4. Enter the Measurement-ID
  5. Add trigger “All pages”
  6. Publish changes
kontener GTM
Google Tag Manager
Google Tag
Google Analytics implementation
trigger TM


The above article was to show in a few steps how to quickly and effectively implement the new Google Analytics tracking code. Note that I assumed that you already have a Google Tag Manager account set up and also you already have a GA account set up and have a Measurement-ID number. It’s not as scary as it looks, and Google Tag Manager is definitely one of my most favorite tools!