My outright favorite social media platform has long been LinkedIn. I value the ability to build a business network of contacts, and above all the diversity and availability of professionals from around the globe.

However, a seasoned Linkedin regular comes to a point where he or she will eventually be tempted to switch to that highly exposed premium trial month. Well, after that, it’s extremely hard to give up this blissful Linkedin sloth. Feel free to check out my post about LinkedIn Premium!

What opportunities does LinkedIn Premium offer?

Linkedin Premium tempts with the possibilities of almost unlimited freedom and use of the benefits of this platform. We can write first to recruiters with a question, assess our chances for a position with a particular company or make valuable business contacts.

What all the plans have in common is the ability to contact people outside our network and also to view who has viewed our profile in the last 90 days. Each user of the premium version also gets access to the LinkedIn Learning platform. It all depends on the plan we choose. Let’s go through their brief characteristics.

Types of premium accounts on Linkedin

  • Linkledin Premium Career – dedicated to job seekers or those looking to advance their careers faster. It gives access to the LinkedIn Learning platform, statistics on job offers and recruitment progress, and the ability to send 5 InMail messages to people outside your network of contacts.
Linkledin Premium Career
  • Linkedin Premium Business – aimed at companies developing their network of contacts, offers company page statistics and unlimited search for people and business accounts within the platform. 15 InMail messages.
Linkedin Premium Business
  • Linkedin Sales Navigator – the completely separate Sales Navigator platform is an advanced way to search for leads, cold mailing and in-depth market and competitive analysis. It allows you to save contacts for later, view your company’s structure, reach out to decision makers, and shows hiring and sales trends of companies on LinkedIn. Absolutely my favorite, worth any money. 50 InMail messages. Fantastic support for salespeople.
Linkedin Sales Navigator
  • Linkedin Recruiter – option aimed at recruiters, HR professionals and those seeking new talent in the job market. Like Sales Navigator, it is a separate platform within Linkedin and allows advanced searching of profiles by title, skills, seniority, experience or keywords. 30 InMail. The most effective support for HR departments.
Linkedin Recruiter

How much does the paid version cost?

Although the plans outlined above probably tempt those who actively use Linkedin, this pleasure, however, costs quite a lot depending on the package.

Prices for a premium account range from $29.99.

The moment when the world forced everyone to suddenly move to the online world was undoubtedly a moment of great harvest for Linkedin. There were noticeable tests of prices in different packages and at the same time tests of new variants of given packages.

Thus, for example, Sales Navigator lived to see three variants to choose from according to your needs: Core, Advanced and Advanced Plus. They differ greatly in functionality, the number of accounts that can be created within the package, or integration with CRM systems. The situation is similar with the version for recruiters: Recruiter Lite, RecruiterProfessional and Recruiter Corporate.

Is it worth investing in the premium version?

In the first place, you should think very thoroughly about your budget and the goal you want to achieve. In my opinion, it’s a great tool for those running a business, looking for a job, recruiting or gathering market information.

I guess the overriding principle of paying for such portals is cost-effectiveness. If it’s going to have the potential to translate into contracts signed, jobs won, promotions or finding a business partner, I don’t think there are many alternatives.

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