How to exclude internal traffic in GA4?
No more lying in the number of sessions. Exclude your internal IP addresses so you don’t change the real results in Google Analytics 4. See how!
What is cross network in Google Analytics 4?
Cross-network is a new mystery included in Google Analytics 4. What’s behind this mysterious channel?
Linkedin Premium: huge potential for your business and recruiters
Linkedin Premium is tempting, especially for those super active on this platform. But is it worth reaching into your pocket to take advantage of its benefits?
Facebook referrals in Google Analytics
Nothing is more annoying than a large number of referrals from Facebook in Google Analytics. I invite you to a post in which I present a solution.
Value Proposition – convince a user to your site
Nowadays it is really hard to be different from your competitors. Read my post and find out more about value propositions. Read you soon!
Are my customers clicking on my website banners? ITM Building Guide
Do customers even notice your finely crafted website banners? Or do they represent an important point on the conversion path? I invite you to read the article!
Incrementality – hot or not?
I invite you to a comprehensive post in which I will try to bring some light to this intriguing phenomenon. Enjoy your reading!
Ads Creative Studio banner design
Ads Creative Studio is an interesting solution in Google Ads that allows any marketer to design their own graphics. Check out the article!
Personal brand on Linkedin – to be or not to be?
Every social media coach says you need to be visible on Linkedin? Read my honest article about whether it’s definitely the medium for you!
Setting up Google Analytics 4
Google Analytics 4 is definitely the future of analytics. I invite you to a post on configuring different platforms and GA4!